The amount of (mostly Internet) press coverage greatly increased after prolific producer Just Blaze, a fellow techie, friend, and mentor of Double O, co-signed the group's efforts. Naledge and Double O heavily promoted themselves through the Internet and released several mixtapes to build up anticipation for their favorably received Rawkus debut, School Was My Hustle, in October 2006. Their 2008 effort The In Crowd found them moving to the Duck Down label, working with producer Black Milk, and making an impact with their “Drivin' Down the Block” single. Land of Make Believe followed in 2010 with more club tracks and some electro-influenced sounds.